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EFFECT OF BATIK NUSANTARA BENGKULU KARNAVAL ON PURCHASE DECISION OF BATIK BESUREK | Yuliati | Proceeding International Conference on Media and Communications in Southeast Asia

EFFECT OF BATIK NUSANTARA BENGKULU KARNAVAL ON PURCHASE DECISION OF BATIK BESUREK

Yuliati Yuliati, Yudisiani Yudisiani

Abstract


Batik besurek as one of the icons of Bengkulu Province has not been widely known nationally, even by the people of Bengkulu especially the younger generation. The love of local cultural works should be grown from an early age. Therefore Bengkulu Local Government seeks to improve the image of batik cloth Besurek through the annual event "Carnival Batik Nusantara
Bengkulu." The purpose of this study is to determine the effect of Carnival Batik Nusantara Bengkulu events against the purchase decision of Batik Besurek Batik. Respondents were selected from young people from elementary school level to university students, who at the carnival event became pesserta. The research was conducted by quantitative approach with the spreading of questionnaires tested by Pearson correlation. From result of processed data got result that, H0 refused and Hk accepted, which means: "there is influence of Besurek Batik Carnival on batik cloth purchase Besurek."

Keywords: carnival batik nusantara Bengkulu, Besurek Batik, AIDDA theory, influence, buying decision


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References


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http://budaya.ijomuda.com/pesona-kain-batik-motif-besurek-terinspirasi-ayat-al-quran/


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